The sunsetting of third-party cookies is just around the corner, and marketers are struggling to keep up with constantly evolving regulations and privacy concerns. As marketers strategize to combat the loss of third-party data to inform marketing decisions, first- and second-party data collection strategies will be paramount for driving successful data-driven

The combined force of AI and 5G enables fast, secure, and ubiquitous connectivity of cost-efficient smart networks and IoT devices Artificial intelligence (AI) continues to permeate every sphere of our society and deliver new and improved experiences. It could be said that AI will transform every industry across the country

As the complexity of customer churn grows, retention approaches are also evolving to tackle the churn risk and protect customer revenue—and AI can play an instrumental role in that. For many leading recurring revenue businesses, AI is transforming retention by leveraging customer data, advanced analytics and machine learning to extract

If you told someone 50 years ago that one day cars could drive themselves and computers could converse with humans, they might not have believed you. Yet that day is here. Machine learning, natural language processing and other AI tools can perform tasks once just dreamed about, and the line between artificial and real intelligence

AI adoption is rapidly moving from an experiment to an essential part of business practices and planning. Across every industry, more use cases are being developed for AI to drive business efficiencies, optimize data, improve the customer experience and support business goals and initiatives. Companies looking to mature their AI